SEO Copywriting – 8 proven Tips and Tricks

Hmmn… SEO Copywriting. There’s SEO – which has it’s own hurdles to overcome and then there’s Copywriting which has it’s own do’s and don’ts. Now when you combine both, what do you have? SEO Copywriting! Doesn’t that mean you’re combining one challenging marketing process with another thereby making things harder than they’re supposed to be?

I’ll answer that in a sec.The interesting thing about “SEO copywriting” is that you’re doing SEO while copywriting and you’re also copywriting while carrying out SEO techniques. Therefore you’re actually doing two things at once. What is that saying – killing two birds with one stone right? So SEO copywriting doesn’t make things harder for you, instead it makes things easier – if you know what you’re doing! So what’s SEO copywriting:

SEO Copywriting is the art and science of writing content online in such a way that it ranks high on search engines such as google through the use of specific structures and keyphrase in the content

So we’re gonna be looking at tips in which you can apply SEO Copywriting to your content

1. Use of Latent Semantic Indexing (LSI) Keywords

Lemme guess, you’re wondering what LSI is, right? It’s an elegant way of saying “closely related words” Let me break it down;

Some ages ago, google used keywords only to know the content of a website or blog. Then, you needed to stuff your content with the specific keyword you wanted to rank for. This enabled google to know what your website was all about. It also allowed some “not so good” content to rank higher than others. For example, if you wanted to rank for “polo shirts”, all you had to do was write “polo shirts” in your content as much as possible! But now, google is smarter than that. Google uses closely related words to your keyword to understand what your website is all about. It uses keyword supporting words or phrases to fully understand your content. For example, if you’re writing content, and your keyword is “date”. And in your content, you mention words like restaurant, food, drinks, hang-out, friends etc google will know your content is about a hang-out. But if it contains words like years, time, seasons etc, google will know that your content is about a day(s).

That’s what LSI is about. Make sure you add supporting keywords in your content as this allows google to rank you better for your keyword.

2. Use Forums to find additional keywords

 

Forums are a great place to find additional keywords to your content. People search for the same thing using different words and phrases. Getting subordinate keywords will help your content rank for those keywords also. So, what you’ll do is search on google – inurl:forum + “your original keyword”. For example, if my content keyword is “quality paper bags”, then i’d search using – inurl:forum + “quality paper bags”. Image; how you can get keywords from forums found on googleThis will bring out forums that talk about paper bags on google search engine result pages (SERPs). Then you’ll click on the forums and take note of other words used to describe your keyword – quality paper bags. These are your additional keywords to use in your content. You can also search for your keyword on google. This also brings out related phrases and words. Getting keywords from google That way, you’ll focus on ranking for your keyword and also have additional words or phrases to rank for.

3. Always add a CTA to your posts

Many writers reason; “A reader will share my posts if my post is really good and impacts them”. While this may be true, it doesn’t apply to all readers.  In fact, quite a number of individuals won’t take any action unless you ask them to! So yes, your content may be good and the reader may enjoy it, this doesn’t mean your reader will share your post across his/her social media channels. SEO copywriting involves telling  the reader exactly what to do during and after reading a post. Tell your readers to share your content across their social media pages. Your call-to-action doesn’t always have to be about sharing the particular post. You may need to refer your reader to another article or to submit his/her email or just about any other thing. Therefore, endeavor to add CTAs to your posts and you’d be surprised how much your engagements rise versus you not using CTAs.

4. Use long-tailed Keywords

So you’re a startup or relatively new in business and then you google keywords that you’re most likely going to use/need for your business. The search engine result page(s) bring forth the content of established brands. And no matter how much you try to vary the words you use for your search, it keeps bringing up the content of your competition. What do you do? Well, use long-tailed keywords! Using this can rank you higher on SERPS. This also allows you to be more specific with your content and keywords thereby attracting the specific people in need of your product. For example; You proffer solution to a form of eating disorder and you’re writing content about “eating disorders”. You want to use it as a keyword but you discover that it is highly competitive. You can go a step further by writing on “eating disorders in women/teens” etc.search SEO on google As you can see, these topics/content are also being searched online. These are audiences you can target with keywords that are less competitive in your niche.

5. Use Keyworddit

Searching for related keywords on reddit can be tasking but lucky for us, there is a tool that makes this easier – Keyworddit. Now you can get related keywords to your original keyword and target other keywords that’ll enable you to rank. At Keyworddit, you also see the search volume for the related keywords. You can even choose to forgo your original keyword for the one found on Keyworddit. So here’s what you’ll do; Go to Keyworddit, the input the topic you want to write about therein, then search for it. This brings out the related keywords that is highly searched on reddit. You can then write extensively on a particular topic/keyword.

6. Use shorter URLs

Have you seen articles having 10 or more words as the topic? Yeah, me too. What most people don’t know is that google hates articles with long urls. It makes it difficult for google to understand what your content is all about. Check out this search result below;Use shorter urls as much as possible Can you see how google shortened the urls themselves. The time it takes for a search to yield results is also influenced by the length of urls. So imagine searches that yield millions of searches, it’d take more time than it currently does if all the content brought up had lengthy urls. So what can you do? Well, lengthy URLs sometimes cannot be avoided, but what you can avoid is putting your keyword at the middle or end of your topic – especially the end. Endeavor to put your keyword at the beginning of your topic sentence

7. Use numbers and adjectives

It is known that the addiition of numbers and adjectives to your title makes it more interesting and engaging. This leads to more people clicking your link. And the more people click your link, the more google knows that your content is great (as long as they aren’t exiting immediately after clicking). And if google feels that your content is great, it wants to show it to more people leading to your article ranking higher that it did! Check out these two title tags; 1. 12 great ways to improve your life or 2. How to improve your life. which one would you rather click on? I’d definitely click on number one, i don’t know about you. See example below; (Note that i didn’t add numbers or adjectives to my google search) Use of numbers and adjectives in post title

8. Structure your text

It’s important that the content/text of your article or blog post is structured very well. Why? This gives you a chance to be ranked better on google. What we do to please google, right? Well, google has the reader’s interest at heart. Google feels, if it cannot understand your content very well, then there’s a good chance that a reader won’t. Therefore endeavor to have a laid out structure for each article. It should have the introduction, the body and the conclusion. Also use subheadings to make your content attractive and better structured.

 

I hope this post is helpful. If so, do give it a like and share on your social media pages! What other SEO Copywriting tips do you know? Do tell in the comment section below;

0 comments
2 likes
Prev post: Mutual Funds – What you need to know

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

0 Shares
Tweet
Share
Share
WhatsApp